Friends with Benefits: A Social Media Marketing Handbook
April 21st, 2010
- ISBN13: 9781593271992
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company’s online visibility and Web traffic and win over online influ… More >>
Friends with Benefits: A Social Media Marketing Handbook
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Tagged as: Benefits, Brand New, Friends, Handbook, Mark, Marketing, marketing game, Media, online, remainder mark, savvy marketing, social
Not a bad book. But not a particularly good one either. Social media marketing is not a new thing these days. And there have been quite a number of books written about the subject. This book doesn’t really explain anything new. Nor does it do a better job of explaining what has already been covered fairly well in a number of previous books. And there probably was too much coverage of Myspace, and no coverage of LinkedIn.
Included in an appendix of recommended readings are a few books that related to social media marketing. Emphasis should be place on “few.” So even the recommended reading list is less than. Funny thing about the reading list is it contained a reference to Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy which looked like it might be an interesting read. I’d never heard of it. When I got home and looked it up on Amazon I learned the book will not be released until May, 2010. How can the authors recommend a book that has not even been released yet? Doesn’t make sense to me.
If you have been stuck under a rock for at least the last few years and finally want to join the real world and you’d like to read a reasonable tome about blogs, microblogs, photo sharing, video sharing, podcasts, Web events, discussion forums, RSS feeds, social network sites, and wikis, then consider getting this book. I found it to be well written and pretty straightforward as to its outlining. Take a look at the Search Inside feature that Amazon provides for this book to see exactly what is covered.
Anyone who has been blogging since 2001 or 2004 should have quite a following if they know what they are doing. The authors tell us they have been blogging since then. And since the book at present only has five simple book reviews posted on Amazon I have to wonder if the authors really know what they are doing. This book could have easily been written by someone with no experience with social media marketing, but who has read the existing publications available and merely written a “research paper.” The book had the feel of being a mere research paper to me. It was that basic.
If the book had been more unique or provided something cutting edge, then I would have given it 4 stars. However, it’s nothing special and thus is just OK. 3 stars!
Rating: 3 / 5
FRIENDS WITH BENEFITS: A SOCIAL MEDIA MARKETING BOOK provides a powerful survey packed with tips and real-world case studies, explaining how to connect with potential customers and how to use a website to support a social media marketing campaign. From tracking marketing campaigns to using viral videos and Twitter, this packs in smart keys to online marketing strategies.
Rating: 5 / 5
This is a basic overview of sites: MySpace, YouTube, Facebook, and Twitter. Much beyond explaining each of the sites and their basic functionality, this book lacks depth. Social media 101 here.
Rating: 2 / 5
I’ve been online since 1996, and I’m watched social media evolve. I know how to use the tools, and I’m an experienced marketer.
The problem is, I’ve been so busy writing and developing products that I have not had time to study social media marketing strategy. Knowing how to use the individual tools does not equal knowing how to effectively use social media marketing.
I wanted an easy-to-understand guide that would help me create a strategy and move forward quickly using the knowledge I already have, and Friends with Benefits has given me exactly the information I need to develop a social media marketing strategy and build a marketing campaign for my latest book.
Thanks to Darren and Julie.
Rating: 5 / 5
This is a book for people who wish to expand their presence and reputation on the web using social media sites such as My Space, YouTube, Twitter and Facebook. It is primarily written for people and businesses who have customers, and who seek ways to service their customers in timely and productive ways.
It is a complete introduction to the social web, including blogging, required netiquette, how to become known or infamous on the web, as well as the commercial sites listed above. For those who are interested for personal or business reasons in learning what is happening socially on the web and how to profit from it, this is a good introduction.
Rating: 4 / 5